The International Congress and Convention Association (ICCA), the global community and knowledge hub for the international association meetings industry, will now work with The Business of Events (TBOE) on matters relating to advocacy. It comes as part of a wider partnership between ICCA and TBOE’s operators, Davies Tanner, a business events communications, content and advocacy specialist organisation.
TBOE will provide advice and consultancy to ICCA and their destination members on how to unlock the enormous potential within the business events sector through advocacy and future building initiatives. They will also work together on the TBOE annual Global Destination Report.
The announcement was made at an event ahead of IMEX Frankfurt, in Germany, by ICCA CEO, Senthil Gopinath, who said; “All of us at ICCA are very excited at the prospect of working with the team at Davies Tanner. They have a well-earned reputation for their extensive knowledge of the global business events sector, and their ability to work with associations and destinations to unlock and maximise their value and future potential. We are particularly enthusiastic as to the opportunities that working with The Business of Events provides for our members, as global advocacy and an increased awareness of the ability of our industry to deliver change will be an important theme of our work over the coming years.”
Martin Fullard, Director of News & Content at Davies Tanner, who will lead the ICCA account, added; “For over 60 years, ICCA has been the global community for the meetings and events sector, providing unparalleled data, education, and business development opportunities. We are thrilled to have been appointed and are really looking forward to working with Senthil and his team, and the ICCA community, using our knowledge and expertise to support their work and to shine a light on the enormous potential that this industry has to stimulate economies, inspire and shape communities and ultimately improve lives.”
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