Our newly formed Advisory Council is made up of a cross section of leading figures from across the UK events sector who bring expertise, connections and influence. They support us in raising awareness of our work, act as brand ambassadors for the industry and use their knowledge to contribute to our various discussions around the development of a long-term Policy Agenda for the UK events sector. These views and opinions are shared with both VisitBritain and DCMS to help shape and develop policies which ultimately maximise the events sectors economic potential.

The group meet quarterly to review strategic issues facing the sector and evaluate various internal and external policy initiatives.

Advisory Council Members

Rt Hon Theresa Villiers MP	Member of Parliament for Chipping Barnet and Chair All Party Parliamentary Group for Events
Michael Gietzen	Chief Executive Officer, Identity
Shane Hannam	Managing Director, Montgomery Group
Michael Hirst OBE	Vice Chair, UK EVENTS
Ian Edwards	CEO, ICC Wales/The Celtic Collection
Kerry Prince	Chief Growth Officer, RX Global
Dr James Musgrave	Head, UK Centre for Events Management, Leeds Beckett University
Paul Black	Head of Business Events, VisitBritain/Meet England
Martin Ferguson	Vice President Global Communications & Public Affairs, American Express Global Business Travel
Rachael McGuickin​	Director of Business Development, Visit Belfast
Michael Smith	Head of Events, CBI
Felicia Asiedu	Senior Marketing Manager, Cvent | Co-Founder at Diverse Speaker Bureau
Neil Brownlee	Head of Business Events, VisitScotland