Category: Legacy
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In conversation: Paul Black on VisitBritain’s quest for legacy
Britain remains a strong appeal for the US market in terms of business events, while the ever-changing situation with China means that international business has not exceeded 2019 levels yet. There is a similar pattern across most of Europe: domestic events rein as international events gradually return.
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Homegrown events the key for growth in South Africa
Zinhle Nzama is the Acting Chief Convention Bureau Officer at the South African National Convention Bureau, and while at IBTM World she made time to speak in greater detail to TBOE about the National Association Project.