Meetings Industry Association and VisitBritain join forces for destination events
The Meetings Industry Association (mia) is partnering with VisitBritain to host two events designed to help UK destination marketing organisations and convention bureaux attract more business events and demonstrate their value and impact.
North East awarded funding to promote the region’s experiences to international visitors
NewcastleGateshead Initiative (NGI) has been awarded a grant from VisitBritain’s GREAT Gateway Innovation Fund to market and promote North East experiences to inbound visitors from the Gulf Co-operation Council (GCC).
In conversation: Paul Black on VisitBritain’s quest for legacy
Britain remains a strong appeal for the US market in terms of business events, while the ever-changing situation with China means that international business has not exceeded 2019 levels yet. There is a similar pattern across most of Europe: domestic events rein as international events gradually return.
DCMS Committee slams Government for DMO funding failures
Martin Fullard analyses the DCMS Committee Report, which criticises the Government for failing to implement the de Bois Review’s recommendations.