The Business of Events (TBOE) has published its Stakeholder Briefing for 2023, which outlines its scope of activity.
A major development for TBOE is a more comprehensive calendar of events. Historically, TBOE has been a single forum taking place each year in which senior industry stakeholders engage with members of the government and civil service. Going forward, TBOE will host a series of smaller events throughout the year, including roundtables (both in-person and virtual) and breakfast briefings, as well as larger events including the flagship forum.
TBOE will analyse market trends and focus on highlighting value creation to better inform key decision-makers.
Policy and partnerships
The stakeholder briefing also reveals the planned creation of a new Policy Unit. This has been created to provide the UK events industry with a platform from which to engage with the sector to develop initiatives and set a policy agenda ahead of the 2024 General Election.
The policy unit will work closely with key industry stakeholders and the All-Party Parliamentary Group for Events.
The stakeholder briefing document also outlines TBOE’s partnership with the Department for International Trade in which it will take part in its flagship International Trade Week (31 October to 4 November 2023). This will showcase a new series of events designed to help businesses of all shapes and sizes maximise their global potential.
Content and engagement platform
Lastly, TBOE shares more information about its new content and engagement platform which launched towards the end of 2022. The new platform will be used to showcase content including interviews, case studies, and news, and to host its research and policy papers. The channel will be fronted by Martin Fullard, Associate Director – News & Content, and the stakeholder briefing explains how you can contact him to discuss content opportunities.
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